I love QR Codes. I love when companies use them to help customers. As I mentioned in my LavaCon talk last year, I love them for their simple and efficient method of bridging the real and online worlds. With a simple click of a camera phone, you can be taken to a website, load an […]
Web 2.0
Second Life – Use the metaphor to your advantage
Before I leave Second Life for a while, I thought I’d give the good people at WWF a few pointers for their Second Life island. (more…)
Put it in Second Life – or how to hide information
In a previous entry, I promised that I’d discuss methods of helping your users to find information, but I just had to take this little detour to show how choosing the wrong technology to display your information just hides it. Yes, I’m talking about Second Life. (more…)
Second Life – Oh look! A Customer!
If your company is involved in Second Life, is there a way to get something out of it? (more…)
Personas
How do you write if you’re just starting out, and have no feedback from your readers yet? If you’re writing for a Web 2.0 audience, how do you decide the level of interaction you should have, if you don’t have a “baseline” to start from? Sometimes when we write, our writing (and the information provided) […]
Writing for Web 2.0 – Best Practices
Previously I mentioned using best practices for writing in the Web 2.0 world, and in many ways these are these have not changed since the earliest days on online focused writing. But I think it’s a good idea to review a few of those “on-line writing guidelines” as there are some specific issues that should […]
Writing for Web 2.0 – Interaction
So is writing for Web 2.0 different for all the other writing that you’ve done over the years? Like so many things in this world, there is no fast and hard answer. The best answer might be “it depends”. It depends on how you write now, why you write and who your readers are. (more…)