Augmented Reality
Posted on October 28, 2011 by Charles Cooper
Filed Under User Interface | Leave a Comment
I love the ability of today’s technology to allow us to step outside the book and off the page. It can be used in technical communications, but it’s been most often seen in the advertising world, where the bucks are bigger.
Content Strategy: Content Modeling a Beginner’s Guide
Posted on September 28, 2011 by Ann Rockley
Filed Under Content Strategy, Intelligent Content | 1 Comment
This blog post was inspired by a discussion on the content strategy list serve. I started writing a reply and found that I quickly wrote a response much too long for the email thread. Caveat, the samples I have provided are very top level, but hopefully useful. Read more
Upcoming Webinars
Posted on September 13, 2011 by Charles Cooper
Filed Under Content Strategy, eBooks, Enhanced books, Events | Leave a Comment
We have three upcoming webinars you won’t want to miss. They’re focused on finding the balance between your content and the technology you’ll use to get your content out to your readers.
Read more
New eBook readers
Posted on May 25, 2011 by Charles Cooper
Filed Under eBooks | Leave a Comment
This week two new eBook readers were unleashed on the world. Kobo, which is available worldwide released the Touch, and Barnes & Noble released a new version of the Nook, which like all their readers/tablets are available only in the US.
iFlow eBook Reader for iOS is going away
Posted on May 13, 2011 by Charles Cooper
Filed Under eBooks, Of Interest | Leave a Comment
BeamItDown was one of the early adopters of the iOS platform as a reading space. Their iFlow product had some neat features, notably the ability to “flow” the text as you were reading it, rather than you having to “flip pages” as you progressed through the book.
Read more
Webinar – The Dynamic Document: Save Time; Achieve Communication Goals
Posted on May 2, 2011 by Charles Cooper
Filed Under Best Practices, Dynamic publishing, Events | Leave a Comment
Wednesday, May 4th, 2:00 – 3:00 PM Eastern Time — Register for this webinar today.
Speaker: Ann Rockley
The average knowledge worker spends 80% of her day just searching for the business documents and content she needs to do her job. When she can’t find it, she creates it from scratch. Wouldn’t her life be more efficient if she could find and reuse blocks of content to build documents on demand?
“File Save As” eBook is not acceptable
Posted on March 31, 2011 by Ann Rockley
Filed Under Best Practices, eBooks, Information Architecture | 1 Comment
We all know that there is a big rush to get print books out as eBooks, but there is no excuse for simply converting a print book to an eBook without looking at it to see how well it worked and more importantly designing it for an eBook to begin with. Read more
I love QR Codes
Posted on March 3, 2011 by Charles Cooper
Filed Under Best Practices, User Interface, Web 2.0 | 1 Comment
I love QR Codes.
I love when companies use them to help customers.
As I mentioned in my LavaCon talk last year, I love them for their simple and efficient method of bridging the real and online worlds. With a simple click of a camera phone, you can be taken to a website, load an app, enter an address… a myriad of things. But if you’re going to use them, you have to consider the entire chain of events. Don’t use it as a simple link mechanism without considering the consequences. Read more
Webinar – Creating a Content Strategy for Support Centers
Posted on February 28, 2011 by Charles Cooper
Filed Under Best Practices, Events | Leave a Comment
Friday, March 25, 2011
Join Ann Rockley and Scott Abel (The Content Wrangler) for a lively discussion about the need for a content strategy when setting up a customer support center.
You’ll learn what a content strategy is, why support centers need one, and how to get started. You’ll discover how adopting a content strategy can improve customer service, reduce expenses and even help your organization earn revenue. You’ll also hear how the absence of a content strategy can negatively impact support groups. Real world examples will be discussed.
Attendees will be entered into a drawing to receive a free ticket (valued at $1,000) to Intelligent Content 2012 conference in Palm Springs, CA
Friday, March 25, 2011
1:00 PM – 2:00 PM EDT
10:00 AM – 11:00 AM PDT
Presented in conjunction with MindTouch.
To register for the webinar, click here.
Webinar – Developing a DITA-based content strategy for reuse
Posted on January 12, 2011 by Charles Cooper
Filed Under Best Practices, Events, Talk DITA to me | 2 Comments
Presented in conjunction with Data Conversion Laboratory .
Join Ann Rockley as she discusses DITA and topic based reuse.
Reuse is one of the key features of DITA and many companies have developed their business case for content management on the savings that they expect from reuse. However, few companies actually plan for reuse. Read more
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Of Interest
New books in the 101 Series
Following on the heels of the successful DITA 101: Fundamentals of DITA for Authors and Managers, we're working on three new titles.
Steve Manning is writing Publishing DITA 101, Charles Cooper is writing Metadata 101 and Scott Able is writing Social Networking 101.
Each of these will be an easy to read, yet focused introduction to their own topic areas.
For more information, click here!
DITA 101
If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you.
DITA 101 is designed for authors and managers. We've taken our years' of experience helping organizations to move to DITA and training our clients in creating DITA content and distilled it into an easy to read and understand format. Combined with our expertise in developing effective reuse strategies and adopting content management, this book covers everything you need to know to understand DITA from an authors or managers viewpoint.
Now available in hardcopy at at Amazon.com. Click here to order.
Available in hardcopy and PDF format at Lulu.com. Click here to order.
Not sure? Want a peek inside? To get a copy of Chapter 3, Reuse: Today's best practice, click here.
Managing Enterprise Content: A Unified Content Strategy
"This book is destined to become the industry standard for implementing content management" Judith L. Glick-Smith, Amazon reviewer
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About
The Rockley Group is a content management consultancy with an international reputation for developing effective customer-centric content management strategies.
This blog focuses on content component management; the tools and technology, best practices, structured content, information architecture, customer centric design and the user experience.
The entries are written by the Rockley Group consultants and invited guest bloggers.
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