Volume 1

Issue 3

September 2004

Editorial A resounding theme throughout this issue of The Rockley Report is "technology does not a successful content management implementation make!" Yet, technology is important, important enough for us to devote an entire issue to it, exploring topics such as the impact of technology on information architecture, the impact of technology on its users, and the impact of XML on authoring, specifically the role of XBRL. Steve Manning with Diane Mueller-Klingspor, who is currently heading up the XML and XBRL efforts at BusinessObjects help us to understand XBRL's role in a content management strategy. More...
Feature Article Tony Byrne Talks Technology While content management is not all about technology, technology is a critical component of any content management solution. After all, according to Tony Byrne, "you can't do a CMS implementation without technology." Tony Byrne has established himself as a leader in understanding content management technologies and their role, so if you're looking for information on how technology supports content management, then CMSWatch is the place to look. CMSWatch.com, founded by Byrne in July 2001, provides an independent source of information, trends, opinion, and analysis about Web Content Management (WCM) solutions. More...
Best Practices Best Practices for Selecting a CMS Selecting the most effective content management system (CMS) is recognized as a crucial first step for a content management project, yet many organizations struggle with this process. This article draws upon industry experiences to outline the best practice approaches to selecting a CMS, thereby providing the foundation for a successful CMS implementation. More... Case Study Developing an Intranet Content Management Strategy Our client is a Canadian organization that provides financial solutions (loans, insurance and business services) to the agricultural sector. In 2003, its fledgling intranet was suffering from navigation and content issues. More...	Tools and Technology XBRL (eXtensible Business Reporting Language) It is difficult to explain XML and its value because XML is such an abstract concept and still widely misunderstood. Sometimes it's easiest to describe XML as an enabling technology, and by talking about the ways in which people are using XML successfully. One such success story is XBRL. In this article, we spoke to Diane Mueller-Klingspor, currently heading up the XML and XBRL efforts at BusinessObjects, for her views on XBRL. More... Gaining Management Support Building a Business Case for Content Management This article provides direction for those seeking to build a business case for a content management system (CMS) in a specific functional area of an organization. While there may be resources in your organization to help you with technology and automation projects, in most cases you need to drive the initial efforts from your functional area. You are the subject matter experts, you know the issues you are up against, and what to do to solve them. Getting others in your organization-where there are so many needs and so many things to do-to listen and to allocate resources is the difficult part. But, if you go about building your business case the right way, it can go a long way toward building credibility, raising visibility, and making your CMS implementation a reality. More...