Volume 1

Issue 1

March 2004

Archive by Category
Feature Article	Planning: The Key to Successful CMS Implementation Judy Glick-Smith Volume 1, Issue 2 So you think you need content management? The temptation is to call your Information Technology (IT) department and ask them to help you choose a content management system (CMS). Being very tool oriented, your IT department will love buying you the latest "silver bullet" without ever looking at your content requirements or your internal processes. This is the best prescription for failure. Information Architecture is Just Plain Fun!, An Interview with Lou Rosenfeld Lou Rosenfeld Volume 1, Issue 2 In planning the second issue of The Rockley Report, it was unanimous that an issue on Information Architecture would not be complete without hearing from Lou Rosenfeld, information architecture "guru" and co-author of Information Architecture for the Word Wide Web, now in its second edition. We posed a number of questions to learn how he got involved in information architecture, his views on information architecture for the web, and how he sees information architecture extending beyond the web, potentially to all content created, used, and stored throughout an organization. According to Rosenfeld, "structuring, labeling, and organizing information is just plain fun. Well, at least for the oddfellows among us who are into that sort of thing." We happen to agree and are happy to share with you our interview with Lou Rosenfeld. Be sure to also check out Rosenfeld's web site at www.louisrosenfeld.com. Tony Byrne Talks Technology Tony Byrne Volume 1, Issue 3 While content management is not all about technology, technology is a critical component of any content management solution. After all, according to Tony Byrne, "you can't do a CMS implementation without technology." Tony Byrne has established himself as a leader in understanding content management technologies and their role, so if you're looking for information on how technology supports content management, then CMSWatch is the place to look. CMSWatch.com, founded by Byrne in July 2001, provides an independent source of information, trends, opinion, and analysis about Web Content Management (WCM) solutions. Perspectives on Content Management Education: An Interview with Bob Boiko Bob Boiko Volume 1, Issue 4 Bob Boiko wrote the bible on content management, literally. His Content Management Bible was first published in 2001 and its popularity generated a 2nd edition, hot off the presses in November 2004. Apparently, people are keen to learn about content management and rely on the Content Management Bible as an authoritative source. Using DITA to Develop a New Information Architecture at BMC Software Wendy Shepperd Volume 2, Issue 1 BMC Software is a leading provider of enterprise management solutions that empower companies to manage their IT infrastructures from a business perspective. Delivering Business Service Management (BSM), BMC Software solutions span enterprise systems, applications, databases, and service management. To better support the integration that BSM solutions provide, the Information Development organization is using the Darwin Information Typing Architecture (DITA) to pilot XML-based structured authoring and advanced content management. Making the Case for Content Management Rahel Anne Bailie Nina L. Junco Volume 2, Issue 2 Knowing intuitively that we can benefit from a content management system is not enough to convince management to open their wallets. Assembling effective metrics is one part of the equation, along with creating a compelling story and garnering executive support. We need to demonstrate the benefits and make a business case that justifies the cost and effort, if not for our management, then for ourselves. Designing content reuse: The "tract housing" model Suzanne Escoffier Volume 2, Issue 3 Once you're ready to implement a content management strategy in your organization, it's useful to look at other industries that rely heavily on standards. This article compares the development of a content repository with the development of tract housing to identify best practices for content reuse, focusing on planning, identifying reuse, and incorporatiing new content.
Best Practices	Why start with analysis? Ann Rockley Volume 1, Issue 2 One of the most common mistakes that we see is a company picking the tool first, then trying to make their content management requirements fit the functionality of the tool. However, analysis of why projects fail identifies that one of the main reasons for failure is lack of analysis and design. This article draws on recent literature to identify the main reasons for why content management projects fail and provides some possible solutions. Strategies for Optimum Reuse Ann Rockley, Cori Czekaj Volume 1, Issue 2 Reuse is a critical component of a unified content strategy. At each stage of developing the information architecture, information architects refine the reuse strategy to reflect multiple perspectives of reuse, culminating in an optimal reuse plan. This article provides guidance on how to achieve optimum reuse. Best Practices for Selecting a CMS James Robertson Volume 1, Issue 3 Selecting the most effective content management system (CMS) is recognized as a crucial first step for a content management project, yet many organizations struggle with this process. This article draws upon industry experiences to outline the best practice approaches to selecting a CMS, thereby providing the foundation for a successful CMS implementation. Educate, educate, educate for successful content management Ann Rockley Volume 1, Issue 4 Education is a critical component of a successful content management implementation. Education can be as simple as ongoing communication to participants or as organized as formal training sessions. This article identifies who needs to know what to ensure a successful content management implementation. International Standards and their Impact on Technical Communication and Content Management Ralph E. Robinson Volume 2, Issue 1 International Standards are becoming a fact of life in the world of business today. Conceivably, businesses in North America are required to meet quality standards as spelled out in ISO 9001, environmental standards as spelled out in ISO 14001, health and safety standards as spelled out in OHSAS 18001, regulatory standards like Sarbanes-Oxley and 21 CFR Part 11 as well as many other standards specific to the industry in which they operate, such as FAA, SAE, W3C. This article discusses the need for standards and their and impact on business; who is responsible for their development and how they are developed; how they will impact technical communication and technical communicators world-wide; and why technical communicators need to become involved in their development Creating a Winning ROI Ann Rockley Volume 2, Issue 2 No business case is complete without a section on return on investment. You need to determine how your costs for implementing content management can be offset with savings or increased revenue. And you need to ensure that your ROI is accurate and believable. This article provides guidelines for creating a winning ROI. Maximizing content reuse, reuse, reuse Suzanne Mescan Volume 2, Issue 3 This article defines content reuse, reviews the types of content reuse, and outlines how organizations can best leverage content reuse when working with structured content in a single-source component-level content management system.
Information Architecture	Information Architecture of Content Management Ann Rockley Volume 1, Issue 2 When people think about content management, they generally think about it from a systems perspective, focusing primarily on tools and technology. While it is true that content management usually requires a technological solution, it also requires that content be designed for reuse, retrieval, and delivery to meet your authors' and customers' needs. Content management requires that tools be configured to support authoring, reviewing, and publishing tasks, but first, those tasks must be designed. Designing content and the processes to create, review, and publish it is what information architecture is all about. The Information Architecture section of The Rockley Report will focus on the different aspects of information architecture for content management. This article introduces you to some of the components of information architecture that we will cover in The Rockley Report over time. Semantic vs Generic Elements Ann Rockley Volume 1, Issue 2 As you begin to model your content you will be faced with the issue of whether to create semantic models or generic models. This article reviews the pros and cons of naming your elements semantically and provides some guidelines for when to name elements semantically. Impact of Technology on Information Architecture Ann Rockley Volume 1, Issue 3 This article points out the key areas where technology impacts information architecture for content management and provides guidelines to help you understand how your information architecture requirements should guide you in your technology decision. Educating authors for content management Ann Rockley Volume 1, Issue 4 Authors are the primary users of your content management system. It is imperative that you teach them how to use the system and how to effectively reuse content. This article identifies the areas where authors need to be educated and provides some guidelines for supporting authors in their tasks. Content Modeling to Assess Standards Pamela Kostur Volume 2, Issue 1 With all the standards out there, can you just pick one and start authoring? Well, it depends. This article describes content modeling to assess standards, focusing on determining expectations and ensuring the standard can meet those expectations. Constructing with content Pamela Kostur Volume 2, Issue 3 Content reuse is key to content management. Content reuse means that you can write content once and use it wherever required, but it also means that you have to write content consistently so that it can be reused. This article describes the concept of "constructing with content", comparing it to constructing with LegoTM, and describes how to prepare your content for reuse.
Tools and Technology	Learn to distinguish between different types of CM systems Steve Manning Volume 1, Issue 2 There are a dizzying number of systems on the market that are or can be referred to as Content Management Systems. Determining which content management system is right for you starts with an understanding of the different types of systems and the range of functionality available. Analyzing your needs is critical to selecting the right system. Implementation: Issues with Granularity Steve Manning Volume 1, Issue 2 Making the transition from document management to content management means that you have to look within documents for the structure of your content management system. How big should the pieces of content in your system be? There are many factors that affect the physical granularity of the content you manage. XBRL (eXtensible Business Reporting Language) Steve Manning, Diane Mueller-Klingspor Volume 1, Issue 3 It is difficult to explain XML and its value because XML is such an abstract concept and still widely misunderstood. Sometimes it's easiest to describe XML as an enabling technology, and by talking about the ways in which people are using XML successfully. One such success story is XBRL. In this article, we spoke to Diane Mueller-Klingspor, currently heading up the XML and XBRL efforts at BusinessObjects, for her views on XBRL. Teaching the New Art of Authoring in XML Bill Albing Volume 1, Issue 4 Although XML has been around for years, the use of XML is far from mainstream for most technical writers. There needs to be grounding in the use of XML that goes beyond the programming syntax that is widely available in most XML courses. This article describes one such course the author developed, that combines concepts that are needed by developers of technical content, along with practical exercises and easily understood analogies to give the next generation of technical writers the basis they need. CMSML: A Standard for Describing and Classifying Content Management Systems Erik M. Hartman Volume 2, Issue 1 The number of content management systems is still growing strong. And with the trend of enterprise content management buy-outs and new players in the market, the complexity of these numerous content management systems increases. A means of describing and classifying content management systems would be helpful. This article gives the ins and outs of CMSML, a markup language for content management systems provided by CM Professionals. Understanding the Scalable Vector Graphics Standard Sara Porter Volume 2, Issue 1 In this article I will discuss the standard called Scalable Vector Graphics, or SVG. I begin with a brief explanation of what SVG is and conclude by explaining why SVG is important to adopt and use. The article is written in "non-program speak" and is intended to give a brief, high-level explanation of a very robust and deep technology, including what it is, why use it, and additional advantages of SVG Due Diligence in Selecting Technology for CM Steve Manning Volume 2, Issue 2 "How do I convince my management to spend money on CM tools?" That's a common question that people ask when we're talking about business cases. Part of the answer lies with the process of selecting tools and being able to show "due diligence". Support for reuse Ann Rockley Volume 2, Issue 3 Knowing how your system supports reuse guides you in the development of your authoring reuse processes and in the way you design your content for reuse. This article looks at the features of reuse support to look for in your system. The marriage between dynamic and static web content Ted Spencer Volume 2, Issue 3 Many organizations have independent designs and systems for their dynamic and static web content. But the trend right now is to find a way to give dynamic sites more flexibility, rounding out their transactional capabilities with a more content rich user experience that can be found on static html sites. In this article, Ted Spencer, a web content management consultant, describes how to adapt traditional transactional web site designs to deliver html site flexibility, and facilitate reuse across static and dynamic pages.
People, Processes, and Change	Incorporating Usability into Content Management Pamela Kostur Volume 1, Issue 2 This article describes the importance of incorporating usability into all stages of implementing content management, including assessing your needs, assessing your users (of both the content and the content management system), and assessing your content. It questions the emphasis of technology in many of the current discussions about content management, and instead, advocates looking to the field of usability to form the basis of a content management implementation. Issues in Information Architecture Pamela Kostur Volume 1, Issue 2 Behind a successful content management implementation is a solid information architecture that describes such things as how information products will be structured, where and how content (and structure) will be reused, as well as what metadata is required to identify how content is used, retrieved, and tracked. Information architecture forms the specification for a unified content strategy, but information architecture brings a new set of challenges to those whose job is to create and disseminate content. This article explores some of the issues specific to information architecture, including: teaching authors about information architecture; distinguishing between reusable content and reusable structure; visually representing information structure (documenting your information architecture); and documenting the architecture. Technology's Impact on its Users Pamela Kostur Volume 1, Issue 3 While implementing a content management system is indeed a technology implementation, it has other drivers, related to people and processes. Implementing a CMS is never just about installing a system; it has tremendous impacts on its users, which must be assessed throughout the project life cycle, and on an ongoing basis once the CMS is up and running. This article explores the impact that CMS technology has on its users, and suggests ways to make the acceptance a technology more successful. XML: To train, or not to train Steve Manning Volume 1, Issue 4 XML continues to grow in use for content creation, which means that more and more content contributors are faced with authoring in XML. But how much XML do you need to know? And therefore, for managers, how much XML training do you need to provide to your content contributors? Content Management Systems and Web Standards Jim Byrne Volume 2, Issue 1 The World Wide Web Consortium (W3C) defines a set of standards for publishing content on the Web. The standards relate to the code used for adding structure to web pages, how those pages are presented to users, and scripting languages used to add dynamic elements to those pages. This article discusses why web standards are important in relation to Content Management Systems (CMS). Change Management: Dealing with Emotions Philippe Robitaille Volume 2, Issue 2 Change management helps to ensure the acceptance of any new system, process, or method. In the case of a content management initiative, where content reuse is critical, there are some unique issues that challenge acceptance, especially if more "traditional" authors take pride in ownership and are passionate about the creative process. In other cases, where authors have to deal with excessive content, the initiative may lead to author apathy. This article examines a recurring change management issue that presents itself in many projects that depend on content reuse-dealing with authors who are either passionate or dispassionate about enterprise content. It describes some of the emotions you may discover during a content management implementation and provides strategies for dealing with them. Change management issues in implementing a reuse strategy Steve Manning Volume 2, Issue 3 The success of implementing a reuse strategy depends on many factors, not least of which is the effectiveness of your change management process. To be clear, in this context change management does not refer to the modifications to content, but instead how changes to the workplace are introduced to and rolled out to the writers.
Gaining Management Support	Identifying the basis for your business case Ann Rockley Volume 1, Issue 2 Identifying Return on Investment (ROI) for your content management business case begins with a thorough analysis. This article reviews the information you need to gather to identify ROI for an effective business case for content management. XML and DTDs: The Buy vs Build Argument Ann Rockley, Steve Manning Volume 1, Issue 2 When deciding to adopt XML as an authoring standard/backbone, one has to consider the question, "Do we need to create our own DTD?" Some will tell you that there are ready-made DTDs out there for you to grab and use. Others will tell you that you must either start from scratch or forget about it. So what's the answer? Here are the pluses and minuses in the Buy vs. Build debate to help you decide what makes sense for you and get the DTD you need. Applying a Pedagogical Model to Educating Management Pamela Kostur Volume 1, Issue 4 When starting a content management project, you generally need support from key stakeholders within your organization. You will need to "educate" management about your project and your reasons behind your project, but to do so, you need to learn about their needs so you can present materials to them appropriately. This article suggests applying a pedagogical model to educating management. This approach may help you to gain support for your project initially, and keep managers informed throughout the project's various phases. Tips for Building a Business Case Pamela Kostur Volume 2, Issue 2 In most organizations, you first have to prove you need something before you get the go ahead to do it or buy it! Implementing a content management solution is no different. While sometimes it's okay to forge ahead, then ask for permission (or forgiveness) later, in most cases, you'll need to secure resources first. And, to secure resources, you usually need to explain why, which means you need a business case. So, what goes into a business case? What should you consider when gathering information? Here's is a checklist with some tips, some things to consider, and some advice, aimed at helping you through what many consider a daunting task.
Case Study	Developing Dynamic Content at Ontario Systems Charles Cantrell Volume 1, Issue 2 Charles Cantrell, an Information Engineer, describes Ontario Systems' process for delivering dynamically assembled and populated documentation for Artiva, its "highly customizable" accounts receivable management application. It's Not about Technology... It's about Methodology: HP's Lessons Learned Scott Abel, Lisa Woods Volume 1, Issue 2 In this case study, Pat Waychoff, a single sourcing visionary and strategist for HP Network Storage Solutions, TCE Metrics and Initiatives department, describes the evolution from traditional documentation authoring and publishing to single source XML content management. Waychoff offers advice for others who hope to tackle such an initiative on their own. HP's lesson learned: "To be successful," Waychoff says, "you need to recognize that there is no `software' solution. It's not really about technology. It's about methodology." Developing an Intranet Content Management Strategy Tim Wilkes, Kelly McCurry Volume 1, Issue 3 Our client is a Canadian organization that provides financial solutions (loans, insurance and business services) to the agricultural sector. In 2003, its fledgling intranet was suffering from navigation and content issues. How Guidant Corporation Gained Support for their Content Management Project Lori Kegel Volume 2, Issue 2 Guidant, located in St. Paul, Minnesota, is a world leader in the design and development of cardiovascular medical products. In a highly regulated environment, Guidant provides physicians with leading-edge technologies for improved patient management and clinical outcomes. The Technical Communications group produces product documentation for Guidant products, such as physician's manuals, operator's manuals, and technical manuals. Product documentation must meet stringent regulatory requirements. Because of issues in authoring and reviewing content, Guidant's Technical Communications group identified a need to move to content management. A case study in modular documentation Debbie Donahue Volume 2, Issue 3 A group of Unisys technical writers (located in Mission Viejo, CA; Roseville, MN; and Malvern, PA) recently moved to a more modular approach to creating manuals. The more modular approach to documentation was precipitated by the company strategy to use common server technology across multiple product lines. In this article, Debbie Donahue, the project manager who led the writers in the Information Development group through this change, describes their approach to and rationale for modular writing.
What's in the News	Overview of resources related to analysis Scott Abel Volume 1, Issue 2 If you're looking to improve the way you manage content, it's best to start with analysis, then build a solid plan of attack. In this issue of The Rockley Report, we provide you with several resources you may find valuable during the planning and analysis phases. Information Architecture Scott Abel Volume 1, Issue 2 You may not realize it, but information architecture is about far more than the web. In this issue of The Rockley Report, we provide you with several resources you may find valuable in your quest to learn more about the discipline of information architecture and how it relates to the management of all types of content, regardless of delivery medium. Check out the online resources, read a book or two, or attend a conference or online event. Whatever you do, learn as much as you can about information architecture-it's an important aspect of content management and should not be overlooked. New Content Management Community of Practice, Industry Conferences, Online References and more Scott Abel Volume 1, Issue 3 This month is an exciting one for those involved in content management. Most newsworthy, a group of thirty content experts from around the world have announced the formation of CM Professionals, an international community of content management practitioners whose purpose is to further proven best practices based on shared experiences of experts and peers. Education: Courses available for you!! Scott Abel Volume 1, Issue 4 If you're looking to learn about effectively managing content, look no further. In this issue of The Rockley Report, we highlight several educational resources you may find valuable in your quest for content management knowledge. We've created a short list of college and university classes and programs, trade association offerings, and a summary of our own Content Management Workshop Series for your review. We've included some useful links to other online resources that may assist you in finding educational opportunities. Content Standards Of Interest To Content Managers Scott Abel Volume 2, Issue 1 There are a variety of content standards that may come into play when developing content management solutions. This article provides an overview of two useful standards that may be of interest to those creating learning content or serving the content needs of those with visual impairments. Ammunition to Help Build your Business Case Scott Abel Volume 2, Issue 2 If you're looking to convince your boss that content management is a smart move, you're going to need some ammunition. In this installment of In the news, you'll find links to web sites where you can learn about the hurdles preventing some organizations from adopting content management, what the common business drivers are, and how to determine total cost of implementation. Knowing this information up front can help you make the case for adopting content management, prepare an appropriate budget, and develop a reasonable project plan to help you avoid the mistakes made by others. Content Reuse Scott Abel Volume 2, Issue 3 Content reuse is one of the biggest benefits content management provides. Effective reuse of content improves productivity, reduced inconsistency, and makes content more accessible. In this installment of In the news, you'll find links to resources that can help you master the fundamentals of reuse, make sense of statistics on content reuse, and find other content-related metrics that can help you make the business case for content management in your organization.