Use of XML for content has tended to be the job of technical communicators. Not so any more. This article illustrates the use of XML, structured content and reuse in marketing materials. For more information read my article XML and Marketing Materials in Quark’s newsletter The Dynamic Publisher.
Document management isn’t good enough anymore. Today we need to be able to track the creation of individual pieces of content through their entire lifecycle. We need the content to be intelligent. Intelligent content is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, […]
As I sit here in Bora Bora, I can finally take a breath. Itâ€™s 6 pm. I have been trying since 5 pm to tear myself away from my cube so that I could take a few minutes to clarify my thoughts regarding our Content Management System. Lest you think I am sitting on a […]