Ensuring the Success of Your Content Strategy through Effective Change Management – Article

In the March-April 2019 issue of STC Intercom magazine, you’ll find our article about effective Change Management. We explain the risks of focusing to closely on the technology and the content, and forgetting about communicating the changes to the people affected. We offer tips about who to engage, and when to engage them in the […]

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Conference Session: eBooks 101: Developing a Unified Content Strategy for eBooks and Apps

Friday March 23rd, 2012 – Bologna, Italy Learn how you can use content to your (and your customers) best advantage by implementing a Unified Content Strategy which will allow you to display your information anywhere, anytime on any device. Join Charles Cooper in Bologna, Italy at the Italian Association for Technical Communication’s day-long seminar series […]

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Future-Proofing Your Content: Exploring the Importance of Content Strategy in An Increasingly Mobile World

Intelligent content expert Ann Rockley explores the importance of content strategy to the success of digital publishing initiatives large and small. Rockley will showcase innovative publishing projects that began with a strategy and that leverage advanced publishing techniques to deliver the right information to the right people in the right format and language increasingly on […]

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