Ann Rockley speaking at KMWorld & Intranets 2008 Conference
Posted on September 9, 2008
Category Events | Leave a Comment
Ann Rockley will be speaking at the KMWorld & Intranets 2008 Conference on Sept 22, 2008 in San Jose, CA.
Ann Rockley will be presenting a pre-conference workshop:
“Developing a Multichannel Content Management Strategy”
Organizations are turning to structured content and content component management to reach out to more customers, faster, and with reduced costs. In this multichannel world, customers want to be able to surf the web, get content on their cell phones and PDAs and, yes, even traditional print. And while email is often suspect, it is effective for distribution of content to well-managed lists. Traditionally,marketing content has been handcrafted for each channel, but today’s campaigns require faster turnaround, lower cost, and guaranteed consistent message, no matter what the touchpoint. Organizations need the ability to craft a core message and rapidly disperse it through multiple channels, testing and measuring responses at every stage. Marketing communicators want clean, simple content interfaces and understandable methods for identifying reuse and previewing content. Simplicity is key to success. This workshop provides the methodologies and best practices for design of modular content types, design of content components that allows for both consistency of structure and delivery while still allowing for flexibility and creativity where appropriate, content design for multichannel delivery, developing a realistic content reuse strategy, and the technological requirements to support multichannel marketing. This methodology focuses on the creation of XML-ready models and illustrates with real examples.
For more information check out the conference website
Comments
Leave a Reply
You must be logged in to post a comment.
Find It
Subscribe to The Rockley Blog
-
Of Interest
New books in the 101 Series
Following on the heels of the successful DITA 101: Fundamentals of DITA for Authors and Managers, we're working on three new titles.
Steve Manning is writing Publishing DITA 101, Charles Cooper is writing Metadata 101 and Scott Able is writing Social Networking 101.
Each of these will be an easy to read, yet focused introduction to their own topic areas.
For more information, click here!
DITA 101
If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you.
DITA 101 is designed for authors and managers. We've taken our years' of experience helping organizations to move to DITA and training our clients in creating DITA content and distilled it into an easy to read and understand format. Combined with our expertise in developing effective reuse strategies and adopting content management, this book covers everything you need to know to understand DITA from an authors or managers viewpoint.
Now available in hardcopy at at Amazon.com. Click here to order.
Available in hardcopy and PDF format at Lulu.com. Click here to order.
Not sure? Want a peek inside? To get a copy of Chapter 3, Reuse: Today's best practice, click here.
Managing Enterprise Content: A Unified Content Strategy
"This book is destined to become the industry standard for implementing content management" Judith L. Glick-Smith, Amazon reviewer
-
About
The Rockley Group is a content management consultancy with an international reputation for developing effective customer-centric content management strategies.
This blog focuses on content component management; the tools and technology, best practices, structured content, information architecture, customer centric design and the user experience.
The entries are written by the Rockley Group consultants and invited guest bloggers.
Follow Ann Rockley on Twitter