In the Land of Ebook Readers, how low can you go?
Posted on June 21, 2010
Category Dynamic publishing, Musings, News, eBooks | Leave a Comment
It’s an interesting time for those looking to purchase a device, any device, on which to read books.
There are a host of devices out there that are designed to be used as a book reader, rather than a tablet of many purposes. The iPad can do much more than an ebook reader, but at a significantly higher cost. Not everyone can justify that cost.
But these ebook readers, of which the Kindle is probably the best known, have seen a slew of price cuts recently.
The Kobo, promoted by Borders in the US and by Chapters in Canada, weighs in at $149. It’s low price has served it well, as it’s sold out at Borders in the US. No price changes there, but Amazon has just reduced the price of the Kindle to $189 from $259. That’s quite the price break.
And the Nook (from Barnes & Noble) has been reduced from $259 to $199 (with a Wi-Fi only version debuting at $149).
Up until recently, a dedicated ebook reader would likely cost half as much as an iPad. With the basic WiFi-only iPad starting at $499, a dedicated ebook reader at half that didn’t look like a great deal. Suddenly, with this round of price cuts, the dedicated ebook readers look a lot less expensive when compared to the iPad.
Have these price cuts made you think about a dedicated reader? Are you interested in a dedicated ebook reader, or are you more interested in the wider experience that the iPad and it’s possible future competitors provide?
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