XML and Marketing Materials
Posted on June 9, 2009
Category Information Architecture, Intelligent Content, Of Interest, XML | Leave a Comment
Use of XML for content has tended to be the job of technical communicators. Not so any more. This article illustrates the use of XML, structured content and reuse in marketing materials. For more information read my article XML and Marketing Materials in Quark’s newsletter The Dynamic Publisher.
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Of Interest
New books in the 101 Series
Following on the heels of the successful DITA 101: Fundamentals of DITA for Authors and Managers, we're working on three new titles.
Steve Manning is writing Publishing DITA 101, Charles Cooper is writing Metadata 101 and Scott Able is writing Social Networking 101.
Each of these will be an easy to read, yet focused introduction to their own topic areas.
For more information, click here!
DITA 101
If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you.
DITA 101 is designed for authors and managers. We've taken our years' of experience helping organizations to move to DITA and training our clients in creating DITA content and distilled it into an easy to read and understand format. Combined with our expertise in developing effective reuse strategies and adopting content management, this book covers everything you need to know to understand DITA from an authors or managers viewpoint.
Now available in hardcopy at at Amazon.com. Click here to order.
Available in hardcopy and PDF format at Lulu.com. Click here to order.
Not sure? Want a peek inside? To get a copy of Chapter 3, Reuse: Today's best practice, click here.
Managing Enterprise Content: A Unified Content Strategy
"This book is destined to become the industry standard for implementing content management" Judith L. Glick-Smith, Amazon reviewer
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The Rockley Group is a content management consultancy with an international reputation for developing effective customer-centric content management strategies.
This blog focuses on content component management; the tools and technology, best practices, structured content, information architecture, customer centric design and the user experience.
The entries are written by the Rockley Group consultants and invited guest bloggers.
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