Comments on: Making the writing “easy to scan” http://rockley.com/blog/?p=30 Thoughts and essays on content management Tue, 31 Aug 2010 10:34:47 -0400 hourly 1 http://wordpress.org/?v=3.0 By: one man writes » Recently Read http://rockley.com/blog/?p=30&cpage=1#comment-134 one man writes » Recently Read Sun, 11 Nov 2007 20:45:18 +0000 http://rockley.com/blog/?p=30#comment-134 [...] Make your writing east to scan … the acid test is looking at your information as your reader/user would see it, and asking yourself “can I find what’s important without reading the whole page”? [...] [...] Make your writing east to scan … the acid test is looking at your information as your reader/user would see it, and asking yourself “can I find what’s important without reading the whole page”? [...]

]]> By: Scott Abel http://rockley.com/blog/?p=30&cpage=1#comment-90 Scott Abel Sat, 03 Nov 2007 16:14:18 +0000 http://rockley.com/blog/?p=30#comment-90 Good advice. Maybe you should turn this into a lengthier article. Another tip you might provide: There's no reason to guess what your users are doing. With tools like Tape Failure (http://www.tapefailure.com), now you can watch your users navigate your site. Tape Failure records user experiences and provide a video file you can watch to see how site visitors really use your site. And, because it's important to have metrics about the majority of your users, not just one or two or them, Tape Failure allows you to compare groups of video files in an attempt to identify some common navigation challenges your users face. Watching these videos is very revealing and can help you understand the types of improvements you need to make in the future. They also will educate you about features of your site you may not find that important. For instance, at TheContentWrangler.com, we were surprised to learn that many people who visit our site use navigation elements we thought we seldom used. Again, thanks for the great advice. Scott Abel TheContentWrangler.com Good advice. Maybe you should turn this into a lengthier article.

Another tip you might provide: There’s no reason to guess what your users are doing. With tools like Tape Failure (http://www.tapefailure.com), now you can watch your users navigate your site. Tape Failure records user experiences and provide a video file you can watch to see how site visitors really use your site.

And, because it’s important to have metrics about the majority of your users, not just one or two or them, Tape Failure allows you to compare groups of video files in an attempt to identify some common navigation challenges your users face.

Watching these videos is very revealing and can help you understand the types of improvements you need to make in the future. They also will educate you about features of your site you may not find that important. For instance, at TheContentWrangler.com, we were surprised to learn that many people who visit our site use navigation elements we thought we seldom used.

Again, thanks for the great advice.

Scott Abel
TheContentWrangler.com

]]> By: Emma Hamer http://rockley.com/blog/?p=30&cpage=1#comment-84 Emma Hamer Fri, 02 Nov 2007 17:03:06 +0000 http://rockley.com/blog/?p=30#comment-84 Once again, sound, practical, down-to-earth advice. As 'identifying the key points in an blog post' is an issue that I too have struggled with, these are tips that are immediately applicable. Thanks! Once again, sound, practical, down-to-earth advice. As ‘identifying the key points in an blog post’ is an issue that I too have struggled with, these are tips that are immediately applicable. Thanks!

]]> By: Raphaele http://rockley.com/blog/?p=30&cpage=1#comment-65 Raphaele Tue, 30 Oct 2007 20:57:15 +0000 http://rockley.com/blog/?p=30#comment-65 Thanks for that, here are good pieces of advice I will try to use wisely in the fture. Thanks for that, here are good pieces of advice I will try to use wisely in the fture.

]]>