Volume 1

Issue 2

June 2004

Editorial This issue of The Rockley Report focuses on a topic "near and dear"to our hearts at The Rockley Group. In this issue, we explore Information Architecture, including discussions on optimum reuse, granularity, and implementing models to support granularity. We also discuss some of the issues related to information architecture, and how they might affect your authoring team. More...
Feature Article Information Architecture is Just Plain Fun! An Interview with Lou Rosenfeld In planning the second issue of The Rockley Report, it was unanimous that an issue on Information Architecture would not be complete without hearing from Lou Rosenfeld, information architecture "guru" and co-author of Information Architecture for the Word Wide Web, now in its second edition. We posed a number of questions to learn how he got involved in information architecture, his views on information architecture for the web, and how he sees information architecture extending beyond the web, potentially to all content created, used, and stored throughout an organization. More...
Best Practices Strategies for Optimum Reuse Reuse is a critical component of a unified content strategy. At each stage of developing the information architecture, information architects refine the reuse strategy to reflect multiple perspectives of reuse, culminating in an optimal reuse plan. This article provides guidance on how to achieve optimum reuse. More... Case Study It's Not about Technology ... It's about Methodology: HP's Lessons Learned In this case study, Pat Waychoff, a single sourcing visionary and strategist for HP Network Storage Solutions, TCE Metrics and Initiatives department, describes the evolution from traditional documentation authoring and publishing to single source XML content management. Waychoff offers advice for others who hope to tackle such an initiative on their own. HP's lesson learned: "To be successful," Waychoff says, "you need to recognize that there is no `software' solution. It's not really about technology. It's about methodology." More...	Tools and Technology Implementation: Issues with Granularity Making the transition from document management to content management means that you have to look within documents for the structure of your content management system. How big should the pieces of content in your system be? There are many factors that affect the physical granularity of the content you manage. More... Information Architecture Semantic vs Generic Elements As you begin to model your content you will be faced with the issue of whether to create semantic models or generic models. This article reviews the pros and cons of naming your elements semantically and provides some guidelines for when to name elements semantically. More...