| Experts in Customer-Centric Enterprise Content Management |
| Volume 1, Issue 1 | Welcome to the first Issue of The Rockley Report, a quarterly journal that publishes original material related to content management, including its goals, its implementation, the technology required to support it, and how it affects organizations.
Our inaugural Issue focuses specifically on our credo, that good content management must always begin with analysis and design.
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Volume 2, Issue 1 | BMC Software is a leading provider of enterprise management solutions that empower companies to manage their IT infrastructures from a business perspective. Delivering Business Service Management (BSM), BMC Software solutions span enterprise systems, applications, databases, and service management. To better support the integration that BSM solutions provide, the Information Development organization is using the Darwin Information Typing Architecture (DITA) to pilot XML-based structured authoring and advanced content management. |
| Volume 1, Issue 2 | This Issue of The Rockley Report focuses on a topic "near and dear" to our hearts at The Rockley Group. In this issue, we explore Information Architecture, including discussions on optimum reuse, granularity, and implementing models to support granularity. We also discuss some of the issues related to information architecture, and how they might affect your authoring team. | Volume 2, Issue 2 | An idea is only as good as your ability to make a case for it. Unless you can convince others to adopt it, it remains an idea. To get your idea out of "your head" and implemented in your organization, you have to convince others that it's a good idea, why it's a good idea, what it'll do for them, what it will cost, and more importantly, what they'll get in return. But, moving an idea from your head into others' heads is often the reason why many good ideas never get implemented. You need to be able to make a business case for it, a elusive skill for many of us! However, there is help. In this Issue of The Rockley Report we describe how to make a business case for a content management implementation. Rahel Bailie and Nina Junco open the Issue with their article on making a business case. They go beyond the dollars and cents, which, while important, need to translated into a story that management can understand.
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| Volume 1, Issue 3 | A resounding theme throughout this Issue of The Rockley Report is "technology does not a successful content management implementation make!" Yet, technology is important, important enough for us to devote an entire Issue to it, exploring topics such as the impact of technology on information architecture, the impact of technology on its users, and the impact of XML on authoring, specifically the role of XBRL. Steve Manning with Diane Mueller-Klingspor, who is currently heading up the XML and XBRL efforts at BusinessObjects help us to understand XBRL's role in a content management strategy. | Volume 2, Issue 3 | Reuse, reuse, reuse, reuse... content reuse is key to content management so it bears repeating repeating repeating. In fact, the desire to reuse their content is one of the main reasons organizations decide to move to a content management strategy. Content reuse means that you can write content once and use it wherever required, but it also means that you have to write content consistently so that it can be reused. This Issue of The Rockley Report explores various aspects of content reuse including suggestions for maximizing content reuse, preparing content for reuse, and implementing content reuse.
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| Volume 1, Issue 4 | This Issue of The Rockley Report focuses on education and training, not just the education to help you learn about content management, but also, using education strategies to gain support for content management. Our feature article is an interview with Bob Boiko, author of the Content Management Bible and Associate Chair of the Masters of Science in Information Management (MSIM) program in the iSchool at the University of Washington. Bob shares his perspectives on content management education, including links to his materials at the University of Washington. | Volume 2, Issue 4 | In today's "global economy", translation and localization are not options; they are required to do business around the world. For many organizations, one of the key motivators for moving towards content management is the potential cost savings realized through reduced translation and localization costs. Ben Martin opens this Issue with a discussion of how up-front translation strategies can save you a lot downstream in translation, and he has the numbers to prove it: a 290% return on investment. Hélène Keufgens provides insight into what happens in the translation workflow and provides guidelines for best practices. Tanya Stevenson’s case study discusses how the use of a content management system with integrated translation workflow helped them to overhaul the documentation environment of a small software company. And Peter Argondizzo discusses the benefits a CMS brings to the translation effort and how to build a case for content management.
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