Content Strategy In An Augmented Reality World
The world of content creation has come a long way in a short time. It’s only taken a few years to switch from paper to smartphones. We’re beginning to see a world where we don’t have to view information on a handheld tablet, phone or watch. Augmented Reality (AR) and Virtual Reality (VR) are beginning to make inroads into the market – Google Glass notwithstanding. Our content must change to work properly on these new platforms.
Join Charles Cooper, VP of The Rockley Group as he explains the differences between AR and VR, what content is suitable for each and how you can design or update your Content/Localisation Strategy to take advantage of VR and AR in the real world.
Discounted, early bird online registration is available until January 23, 2018. Register as soon as possible to secure your spot!