Structured content is fast becoming today’s best practice. With the proliferation of channels and devices, we can no longer create ad hoc content and re-craft it over and over again. Structured content is content that follows a pattern, making it easy for authors to create and computers to process. It saves time, improves quality, and supports dynamic assembly and delivery of content to all channels. Structured content is critical to successful chatbots, intelligent assistants, and artificial intelligence.
Attend this webinar with Ann Rockley, CEO of The Rockley Group, to learn what structured content is, what the benefits of structured content are, how structured content supports customer engagement and channels, and how to develop a structured content strategy.
This webinar will be live streamed on November 16 at 11 AM PST. Click here to register.