Information Development World: San Francisco – May 15-17, 2017

A Unified Content Strategy: Today’s Imperative

Your content strategy must be developed hand in hand with your marketing strategy. Marketing is a critical driver of organizational sales and growth and often consumes the biggest budget and resources; but product content and support information drive long-term customer satisfaction and continued growth.

Customers care about getting the best content regardless of whether they are trying to make a purchase decision, use a product or service, or get support for the product they’ve bought and inadequate content can drive sales away. It is imperative to have a unified content strategy that addresses your customer’s needs at every point in the content lifecycle.

This session will:

  • Provide an understanding of a unified content strategy
  • Identify how to create a realistic unified content strategy
  • Explain how you can ensure your content strategy meets your customers’ needs
  • Address cultural, technology, and resource disparities

For more information, and to register, visit the conference webpage.

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