Spectrum 2016, is STC Rochester’s 57th annual conference. This year’s theme is Mastering Tech Comm: Harness the Power of Story.
Told effectively, there is great power in a story that resonates with people and compels them to action. As an experienced technical communicator, you are aware of this power and harness it every day to benefit your customers, employer, and yourself.
Charles Cooper will be delivering the Keynote, entitled: What’s the Story About Stories? If you thought you’d left the idea of “story” back in creative writing class, join Charles for his Keynote speech as he explains what people mean when they talk about it, and why it’s a useful concept for Technical Writers and Creators.
The Keynote is at 9am Monday April 18, but the conference runs from the 17th to the 18th.
For more information, and to register, visit the conference webpage.