Most organizations have multiple types of customers and many audiences. The standard way to deliver content is to provide all the content a customer needs and let them determine what makes sense for them. But in today’s fast-paced environment few are willing to wade through the volumes of content; be it content marketing, product content, or troubleshooting. Can’t find what they want, they’ll go elsewhere.
We’ve been talking about giving our customers personalized content for a number of years, and while it was possible, it was hard to do. Personalized content delivery is now a reality with dynamic delivery engines on the front-end and intelligent content on the back-end.
Join Ann Rockley to learn how you can prepare your content to dynamically configure to your specific customer’s needs based on audience, interest, region, language, product, and more giving them the content they need, when they need it and on the device of their choosing.
Title: Personalized Content: The right content, at the right time, and on the right device
Date: Tuesday, February 9, 2016
Time: 1:00 PM Eastern time
Speaker: Ann Rockley
Space is limited. Reserve your seat!