The mobile market just got a bit more interesting.

GoogleWearBus

And I mean mobile in the real-world, carry it everywhere sense. Google has just announced that they’re stepping up and expanding their reach into the mobile world. They’ve just announced something called “Android Wear” – their foray into wearable, location and context aware computing.

Not surprisingly, they’re kicking it off with a watch.

At this point they’re hitting all the standard points; information when you need it, health monitoring, multiscreen access. But they’re also talking about voice command and connecting with standard Android (whatever those are) apps.

It sounds a bit like my Pebble watch, but on steroids.

But for me the interesting thing is that this is yet another validation that we need to consider all sorts of devices as ‘mobile’, not just phones and tablets. We need to remember that just about any device can be made mobile, and that our users will be expecting information on it.

That’s not to say I expect to read an installation guide on my watch, but it does mean that my watch may provide the linkage between my information and me. It can provide notifications of new information, or ping me when I arrive at a specified location (and provide background or links to updated information relevant to that site). There are all sorts of things that our clients will be expecting, and we’ll have to figure out how to provide.

I’m looking forward to it!

Image from Google Android Wear promotional video.

3 Responses to The mobile market just got a bit more interesting.

  1. Larry Kunz March 19, 2014 at 12:27 pm #

    You’re right, Charles. The mobile market is moving fast.

    My take is that we in the content business are too prone to asking this question: “How can I get my content [which might be maintenance instructions for an aircraft carrier] onto the device?”

    …. when we should be asking this one: “What kind of content can I put onto the device, that people will want and use?”

    I think the future belongs to content creators who can answer the second question. What do you think?

  2. Charles Cooper March 19, 2014 at 1:46 pm #

    Absolutely.

    But I think I’d turn the question around; “What content would be useful in this situation/location?” And then determine the method of providing it on a Really Small Device.

    So first – what content, then, what device…

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