Read Marji McClure’s EContent interview about the importance of Building your Content Strategy. Featuring Ann Rockley, Scott Abel, Doug Heise, Pawan Deshpande, Lindy Roux and Larry Kim.
If you’re like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you’re pushing out that content and an equally diverse group of users to whom you’re delivering it.
But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms.
Read the full article here.