STC13 Interviews: Charles Cooper on our future audience (AdobeTV – Video)

In this STC Summit interview with Adobe, I discuss how many tech writers are “missing the boat” by focusing on legacy content issues, distribution methods and undefined clients rather than finding out who they’re writing for. As I say, we need to think about who will be reading this content, and the information based on it five years from now.

I also share a shocking statistic on the percentage of writers whom have never had direct contact with their audience and offers creative solutions to fill this void.

Want to know more? See the AdobeTV video here!

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