Scott Abel, The Content Wrangler, speaks with Ann Rockley, President of The Rockley Group. The interview takes place at eBay/PayPal UK headquarters during the Acrolinx Aquatic 2011 annual user group meeting.
They discuss the need for a unified content strategy that supports the efficient delivery of digital content to various outputs — mobile, eBooks, apps, the web, and print. They also discuss terminology management, controlled vocabulary, digital publishing and more.
You can view the video here.