What is content strategy on the iPad?

Interesting blog post on Content Strategy and the iPad lamenting the fact that there is no content strategy. However, I believe there is much we can draw on to create that strategy.

We have:

  • the old HyperCard design guidelines
  • instructional design (eLearning)
  • application design
  • rich media design

The challenge is what is content? So much of current content strategy revolves around text and graphics and to a lesser degree around rich media. When we move into extensive rich media, interactivity and integration with the cloud, the question is what is “content” in today’s world and what is it developing into? Exciting food for thought.


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