Webinar: Exactly What NOT to Do When Making the Move from Print Publishing to New Media

Are you considering converting your printed documentation to some form of an eBook? There are pitfalls and problems along the way, but it doesn’t have to be as hard or frightening as some make it out to be.

Join Ann Rockley and Brett Freeman as they explain what NOT to do when making the move from print publishing to new media.

iBooks, enhanced eBooks, iPad apps… by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm.

But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.

Get the inside track on optimizing new media and new revenues by learning how to avoid the most common complications. If you do it right, it’s not nearly as difficult as most publishers think.

Gain actionable insight, tips and tricks in this free, one-hour webcast. Digital publishing experts with years of experience working in-the-trenches, describe how they’ve helped publishers of all types move to a flexible, ePublishing solution that readies their content for the iPad… and beyond.

Key Points

  • The nuts and bolts of creating, managing and delivering content more efficiently
  • How to make your authors happy in the process
  • Evaluating XML authoring tools
  • Making the tools work for you
  • Coming out ahead of the digital technology curve

Thursday June 17th, 2010
2:00 pm, EDT

To register for the webinar, or get more information, click here.


  1. Exactly What NOT to Do When Making the Move from Print Publishing to New Media « Scholars Commons Instructional Technology Blog & Resources - June 14, 2010

    […] Under: Communication Tools by cmccanndmc — Leave a comment June 14, 2010 More Information Here Comments RSS […]

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