Content Management Skills

I’m often asked what type of skills someone would need to succeed in the area of content management. The following is a top-level list. It is not necessary to have all these skills, the list indicates some of the skills that would be useful.

• Business needs analysis (corporate, content lifecycle, user)
• Content analysis (value, nature of, structure, organization, reuse opportunities)
• Staffing plans
• User requirements (CM user, end user)
• Business case (map business needs to CM vision, ROI)

Project management
• Project management
• Organizational readiness assessment
• Communication
• Risk management
• Leadership (mentor, train, lead, create consensus, sell value)
• CM user advocate
• Liaison (Business, IT)
• Change management
• Retraining
• Governance
• Outsourcing/offshore
• Localization
• Managing editor

• Content modeling (structured content)
• Content architecture
• Reuse (scope, type (identical, derivative), granularity, best practices for management)
• Metadata taxonomy (content classification, ontology)
• User experience (personas, scenarios, use cases)
• Business process analysis/workflow (re-engineer creation, management, delivery processes)
• Multichannel publishing design
• Localization (designing for)

Technology awareness
• System knowledge/experience/awareness (not necessarily actual system implementation)
• Best fit assessment
• Deployment best practices
• Content migration
• Interrelationships (people, process, technology)
• XML/XSL, XML Standards
• Java or .Net as well as one or more scripting languages
• Application server platforms
• Packaged content server offerings
• Information architecture
• Scanning hardware, storage solutions
• Reuse support

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4 Responses to Content Management Skills

  1. Gordon October 18, 2007 at 10:19 am #

    I’m currently considering similar things, but with the narrower “tech writer” view. Mind you, the lists aren’t all that different.

    We all need many strings to our bow these days. Jack of all trades? Yes please.

  2. Raphaele October 21, 2007 at 5:20 pm #

    It seems to me that a good insight of usability and accessibility standards may be helpful, as the phase of templates development is part of the CMS pre-launch phase.

  3. Patrick October 28, 2007 at 8:49 am #

    One thing that will need to be taken into consideration is the education and attention to the end user. In the past and currently I am dealing with business and organizations in regards to setting up their web site. Despite using some of the most user friendly content management systems out there people are still paying my company to update content on their web site because they just don’t seem to get it. A lot of these situations revolve around companies and organizations where they have a non-technical business owner or secretary are still working in another time and are not using the skills of the day.


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